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The Importance Of Keywords
By JinMan
This article deals with the importance of targeted keywords, the nature of on your site, and the order of the in your META tags etc.

Now let us see the steps should be taken to the targeted keywords:

No need of one word keyword: Remove any that are only one word (e.g. money). These will not bring you targeted visitors.

Use direct key words: Remove any that don't relate directly to your site. What you really need is a list of 5 - 10 keyword phrases of 2 - 4 words (e.g. home based business, earn money from home etc.) Don't worry about having a short list.

Use your best keyword phrase: A good method is that open up the Overture Keyword Selector Tool. Enter in what you think your best keyword phrase is and then click on the little blue arrow (e.g. "work at home business").

Use of search terms: The popularity of your search term with the number of searches done at Overture for the past month will appear in your site immediately. You'll also see similar search terms with their popularity listed.

Try to use different searches: Create a simple text file and list in it each search term and its popularity. Feel free to try different searches. Sometimes it is better to use one word, and let the tool provide you with suitable phrases.

Sorting is better: Sort your list by search

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popularity, i.e. the highest numbers go at the top. And thus you will get to know the popularity of your site.

Remove excessive keywords: Delete the more than ten and if there are under 10,000.

Utilize META tag: Enter your new list of into your META tag in the order they are listed.

The first two keywords: Another important step is to include the first two in your page title, in your headings and at the beginning of your description META tags. As soon as a search engine sees your keywords, your listing will rank.

Make sure your in the site: Ensure that you use all of your at least once on your site. Some search engines penalize sites for listing in their META tag that do not exist anywhere else on the website.

Good are important in driving search engine traffic to your website. When more people search for a term, naturally, they are likely to visit your site. It is so simple but many people don't take these steps seriously.

By: JinMan

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JinMan