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HERE is a block diagram illustrating the relationship between Google AdWords, and the Google AdSense PPC program.

The following is courtesy Vaughn's Summaries An excellent example

The searcher is shown in Green (top).
Google is shown in Blue.
The ads are Yellow.
Secret Sauce is shown in Grey.
Adwords customers shown in Violet (left).
The web publisher is shown in Pink (right).
In no way, is this meant to be a comprehensive description. Only those aspects are shown which relate to the inter-relationships.



AdWords-AdSense Block Diagram

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