Copyright 2005 Jason Tarasi

Writing articles adds power to your internet marketing punch.There are so many reasons for and benefits to writing articlesas part of your internet marketing campaign. It's reallyunbelievable what writing a simple article can do for yourbusiness. If you are like most internet marketers, you may notbe a professional writer, and your lack of confidence in yourwriting ability may make you hesitant to pursue article writingas an internet marketing strategy. However, there are waysaround that. You don't have to be a skilled writer to publishexceptional articles that will skyrocket your internet marketingefforts.

There are a number of internet marketing techniques that usearticles to drive traffic to your website or that transform asimple, informative website into a money making tool. Articlescan be used to stay in contact with customers and to encouragerepeat business. They can be used to spark interest and to getpeople to visit your website. They can be used to enhancelinking campaigns. They can boost your search engine rankings.They can be used to promote affiliate programs. And, articlescan be used to bring high-paying, pay-per-click advertisementsinto your webpage so you can make money off the traffic thatresults from your site visitors clicking on the ads.

Writing professional articles geared to your industry and theneeds of customers in your industry can establish you as anexpert in your field. When you provide good, useful andpractical information about areas of interest to your targetmarket, they will have confidence in you and in your business'sability to understand and fulfill their needs. Writing articlesfor newsletters to send out to your repeat customers and opt-insubscribers keeps your company and your products or services intheir minds and naturally encourage repeat business andreferrals.

Giving away your articles through a free article bank withrights to republish is a superb internet marketing techniquethat serves dual purposes. When you give away articles, be sureto include a resource box that has a link to your website. Aspart of the copyright and/or terms of use, state that thearticle can be republished without permission as long as thecontent of the article, including the resource box remainsunchanged. When other website owners republish your article, oruse it in their newsletters, it will drive traffic to yourwebsite. Additionally, when your article is republished on theweb, it results in numerous links to your website beingpublished on relative websites which can boost your searchengine rankings by improving your link popularity.

Writing articles to be published on your own website also boostssearch engine rankings improving the effectiveness of yoursearch engine internet marketing campaign. Because the searchengines are big on both keyword usage and quality content,articles that provide quality information about a keyword topiccan improve your website's performance in the search engines.

Writing articles about a specific topic and sending them via anautoresponder series, or through newsletters to opt-insubscribers are great for promoting affiliate products which cangenerate income for your business. Last but not least, if youjoin Google's AdSense program and write high-quality contentarticles with good keywords, you can generate revenue fromGoogle ads that appear on your website as a result.

About the author:Jason Tarasi publishes the reciprocal links newsletter "EliteLinks" Learn HOW thousands of other Elite Links members generateFREE traffic and increase their search engine rankings byswapping links. Grab your free lifetime subscription now at:http://www.elitelinksnewsletter.com